New Delhi, April 16, 2025 – Google purged 247.4 million ads in India in 2024, suspending 2.9 million accounts for policy violations, topping global charts, per its 2024 Ads Safety Report. The crackdown, detailed Wednesday, hit five major breaches: financial fraud, trademark abuse, counterfeit goods, adult content, and misleading ads, with India’s 1.4 crore digital users driving the surge, per Times of India.
Financial scams led—84 million ads for fake loans and crypto cons were axed, fueled by India’s 60% smartphone penetration (The Indian Express). Trademark violations followed, with 52 million ads misusing brand logos—think knockoff Nikes (The Hindu). Counterfeit goods, like 41 million fake Rolex listings, clogged e-commerce (Economic Times). Adult content, 38 million ads strong, dodged filters via coded phrases (Business Standard). Misleading claims—32 million for miracle cures—rounded it out, preying on rural users (India Today). X buzzes—“Google’s cleaning house!”—but some gripe: “Legit ads get hit too” (post:1).
Google’s AI flagged 98% of violations, banning 5,800 accounts daily—1,200 for porn alone (Times of India). India’s $20 billion ad market, 40% digital, demands vigilance (IAMAI). “We’re shielding trust,” Google’s Vinay Goel told NDTV. Yet, 2024’s 15% rise in fraud ads—versus 2023’s 211 million—shows bookies adapting (Reuters). For India’s 90 crore netizens, it’s a wake-up—digital dreams need tougher guards. Will Google’s broom sweep clean, or just push scams deeper underground?
